A 4 pack is $12. I’m just going to get a bottle of whisky instead.
beer shipments
That’s the problem. A lot of people are living in and around cities now. We buy beer at the brewery. Do these figures include 1st party sells? Distributors have always been a necessary evil and many states have laws saying you must go through a distributor for selling elsewhere, but many breweries are just doing taprooms now to not have to deal with that. I’d like to see those stats if they exist.
I do understand that many people are buying seltzers now, myself included.
It also doesn’t help that the craft beer scene turned into a competition to push the most over the top bitter IPAs possible. A lot of the appeal of craft beer went away for me when 3/4 of the taps became unremarkable IPAs. A good IPA is wonderful, but the vast majority of what you run into isn’t that.
It’s only marginally more interesting than when the landscape was dominated by lagers.
At least around me that has improved. Ten years ago it was just a dick-measuring contest about who could make the bitterest beer. Once you hit 90+ IBUs you’re not even pretending to make something good.
Since then, craft breweries here have course corrected. Most of them here are focusing on making a well- balanced IPA as their flagship, then experimenting with sours, stouts and saisons.
I’m sure the weed legalizing has had an impact as well. I have completely stopped drinking in favor of weed. Saves my liver and no hangover.
Saves the brain, too. Not saying weed is exceptional, but alcohol fucks the brain up.
