Republican politicians like Ron DeSantis may rail against “woke” corporations. The reality is that when companies like Nike and Disney—no progressive angels themselves—seem to align with the left by promoting anti-racism and LGBTQ causes, they are catering to the tolerant demographic that matters most to the bottom line. It’s understandable why older conservatives would feel business has left them behind, ranting about supposed lefty strongholds like Blackrock and Disney. But there’s no top-down conspiracy of woke corporations as defined by Tucker Carlson. It’s just capitalism.
This is especially true given the Republican Party’s increasing reliance on far-right religious voters, whose cultural power is also waning rapidly despite recent judicial and legislative wins. Americans are becoming rapidly less affiliated with organized religion. Younger people are markedly less religious than their elders. In 2021, membership in religious organizations fell below majority levels for the first time, and “nones”—those who describe themselves as atheist, agnostic, or nothing specific—now account for around 30 percent of Americans, up from just 9 percent thirty years ago. White evangelical politics is the province of mostly older voters disconnected from the broader culture and economy.
I feel like statistics on religion are largely useless, especially in Western, mostly Christian nations. So many people follow the “I said a prayer when I was 10 so now I won’t go to hell” version of Christianity that a huge chunk of those yes responses are actually functionally atheists and have been for a long time.
I don’t mean to imply anything negative about atheists here. I just think the only thing really changing is that younger people don’t see the point in pretending to be religious anymore. They’re at least casually familiar with the tenets of Christianity and are pretty aware that what their parents are doing is not religion but some sort of weird social and political club with little resemblance to the religion it’s supposedly based on. In fact, I’d argue that the percentage of people who take religion seriously on a personal level has always been much lower than official numbers like this would indicate.