A new law will ban retailers from using shoppers’ personal data to hike grocery prices—but consumer advocates warn it contains loopholes that companies could exploit.

  • orclev@lemmy.world
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    2 hours ago

    I await the inevitable Republican backed federal law that preempts state laws and makes it legal except under a very narrow case that somehow would be beneficial to consumers.

  • melsaskca@lemmy.ca
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    1 hour ago

    Let’s ban other theoretical concepts as well! /s The simple solution is to bring back cost accounting and make it transparent. A system where everything needs to be kept secret to fleece the masses is not a system I’d want to support in my country (but look…here we are).

  • Crystalbound@lemmy.world
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    2 hours ago

    I live in MD. I dont know how this affects me since I dont mobile order anything, but the precedent sounds good to set

  • themurphy@lemmy.ml
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    3 hours ago

    Wtf is that shit even.

    Imagine having to hire someone who gets lower prices to do your shopping.

  • OwOarchist@pawb.social
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    5 hours ago

    Why only for groceries?

    In the interest of keeping markets fair, it should be illegal across the board to change prices depending on who the customer is*. The price is the price, as it should be in a free and fair market.

    *Though I think I’d still allow for rewards/loyalty card programs and coupons given to frequent customers and that sort of thing – with the distinction being it’s something that the customer explicitly opts in to. And a restriction that these programs can only ever lower prices, never raise them.

    • Soup@lemmy.world
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      26 minutes ago

      Rewards programs are also a scam, in a way. The company isn’t giving shit away for free, not these big corporations who run those things. Either you’re paying for it and getting your own money back, or other customers are paying for it. All so they can get a monopoly on your wallet.

    • CosmicTurtle0 [he/him]@lemmy.dbzer0.com
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      2 hours ago

      Don’t let perfection be the enemy of good. Keep pushing for better consumer protections.

      I actually would like to prevent loyalty card programs from lowering your price. Just call it a sale.

      They want to harvest your data and sell it. And you know as sure fuck they aren’t going to shit to protect it.

    • viov@lemmy.world
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      4 hours ago

      Step by step it will get there. This needs to be told to whoever got this to happen! And also to improve this

      • rafoix@lemmy.zip
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        4 hours ago

        Step by step is the typical weak Democrat policy. They make tiny incremental changes that are so small that nobody will ever notice. The Democratic party needs to pass legislation that is not afraid of making changes because big changes are needed desperately.

  • errer@lemmy.world
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    1 hour ago

    I don’t even get how it would work in practice. If me and another person are staring at the price tag of a block of cheese, and I’m rich and they’re not, does it laser beam a price into my eyeballs and a different, lower price into theirs? Cause otherwise when I take the block of cheese to the register and suddenly it’s double the price, I’m putting the cheese back cause I saw the lower price.

  • Emi@ani.social
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    5 hours ago

    Is this just for online orders? Or how do they get my data if I’d just walk into the store without using their app and paying cash? Facial recognition? If so that’s very dystopian.

    • fonix232@fedia.io
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      1 hour ago

      A lot of stores here in the UK already employ facial recognition if you walk in.

      It stops known shoplifters throughout stores (so if you shoplifted in a Nottingham Tesco’s, be prepared to be banned from Sainsbury’s in Swansea), but it also tracks your shopping so it’s being sold as a convenience feature - you walk up to a till and it already knows what’s in your basket and how much you need to pay.

      Oh and while you walk through the stores, you get targeted advettisements that’s already connected to your online identity. You looked up symptoms of PCOS? Have fun being blasted with hair removal product ads throughout your shopping.

      It’s pretty fucking dystopian, yes. My local corner shop doesn’t need to know my shopping habits. It won’t sell me more milk or bread. And I won’t be buying that new type of chicken nuggies no matter how hard they try to sell it. I’m perfectly happy with what I want to buy, I don’t need or want optimised ads.

    • Live Your Lives@lemmy.world
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      2 hours ago

      Potentially face recognition, but primarily through the signals your phone outputs, like WiFi and Bluetooth signals.

    • __hetz@sh.itjust.works
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      2 hours ago

      Facial recognition is just one way to begin or build upon a profile, but there are others. Cameras would also be looking for things like specific brands of clothing being worn. Raggedy, no-name work shirt? You get a pass. $80 Carhartt jacket? Maybe we add a buck fifty onto that tub of Folgers you rely on to get through the day. Wearing the latest $300 T-shirt drop from the Foofoo X MTBLZ brokemaxxing collab? Hell, I’d personally wanna charge you extra on principle.

      Even without cameras and their “AI” trying to gauge your wealth, past purchases can just as easily be associated with the credit/debit cards used to pay for them in order to build a profile. If they know what you regularly buy they can start nickel and dime’ing those things to test the limits of what you’re willing to spend. I feel like I also heard about some stores using Bluetooth or NFC triangulation. So your phone, smart watch, fitness tracker, etc could essentially serve as their means to watch you movements. They know the moment you entered, how long you lingered in a specific spot in any given aisle, and what register you checked out at. Now there’s a profile for those devices. Paid with debit/credit again? Then those devices and the purchasing method are connected and the overall profile has grown.

      I’m kind of curious how much longer places are going to accept cash. It’s anecdotal but, from grocers to department stores, there never seems to be more than a single staffed checkout lane around here anymore. Then, of course, the self checkouts don’t accept cash (or the few that do seem to always be out of service). Probably equal parts “we don’t want to pay more employees” and “we want your data” motivating that shift.

      We’re decades into dystopian already.