To add and reiterate what others have said:
- It’s similar to following sports and knowing all the game results, who’s injured/out for the season, etc.
- People like to feel part of larger society/culture, and to feel knowledgeable, to feel “in on things”
- It’s a way to fill time/fill the void, a distraction from “real life” which can leave you feeling powerless/drained
- It can be a good conversation topic with friends when there’s not much to talk about (or when other topics can be contentious)
Does it work for you when the word is at the start or end of the title?
I found that the previous/next post’s text interferes with that because it doesn’t recognize a line break between them (at least in my testing)