You might know of him by his food lines. Beastbars are all over the supermarkets in Germany. The marketing on the packaging didn’t really fit in with what I expect to see (he doesn’t look like a footballer or athlete) so I looked him up and learned from there.
Usually a craving (This is the only reason I go to McDonald’s once a year or so) or it’s something I want to try that I don’t have at home (like Jollibee or Shackshack).