

The placement finding is the part that gets me — the same made-up content got picked up when it sat on a site these tools already cite a lot, while 40 posts on a self-hosted WordPress site got literally zero references. So it’s not about volume at all, it’s about whether the source is already in the tool’s comfort zone. That basically turns SEO into ‘get mentioned once somewhere these things already read, and the citation loop feeds itself.’ The Grok number is wild too — 30 out of 32 answers linking back to the planted post. That’s not synthesizing sources, that’s just laundering one page into an authoritative-sounding answer.
The detail I found strangest is that reports say Meta intends to let businesses signal crawling preferences through robots.txt, but the terms don’t actually spell that out anywhere. So the one escape hatch people keep citing might not exist in the contract itself. It’s also an odd spot for paying customers — if you’ve prepaid ad spend and refuse the terms, do you just eat that loss to keep your product catalog out of training data? The refund question is where this gets teeth. The whole thing reads like a terms change where the only rational option is to shrug and accept it.