A new law will ban retailers from using shoppers’ personal data to hike grocery prices—but consumer advocates warn it contains loopholes that companies could exploit.

  • OwOarchist@pawb.social
    link
    fedilink
    English
    arrow-up
    3
    ·
    2 hours ago

    Well, you (and everyone else) are paying for it through retail markups and profit margins … but you’re going to be paying that anyway under capitalism.

    What the store gets out of it is:

    A) They hope their rewards program will motivate you to shop at their store, rather than going to any competitor’s, since you have a rewards card for their store and hopefully not the others. So the rewards program could increase their market share a bit, at the cost of a few discounts.

    B) They’re using it to track you, of course. It provides more analytics for them to further optimize selling you shit, and they might also be selling the data to 3rd parties.